Google’s February 2023 Product Reviews Update: What To Expect

Google released the latest product reviews update on February 21, 2023. This latest product reviews update expands previous updates from English to apply to several more languages. Languages included in the update: Spanish German French Italian Vietnamese Indonesian Russian Dutch Portuguese Polish Rollout Duration The update was announced in a Google tweet, and the rollout […]

Google’s December 2022 Link Spam Update: What You Need To Know

On December 14, 2022, Google released the latest link spam update. In this update, sites lost search ranking credits that resulted from unnatural or spammy links. This update impacted site rankings across a variety of site types. The update also extended to all languages. In this update, Google used SpamBrain, its AI-based spam-prevention system, for […]

History of Google Algorithm Updates

What is a Google algorithm? Google algorithms are a set of rules that Google uses to rank web pages in search results. Google uses algorithms and other ranking factors to determine web page rankings according to the quality and relevance of content. How often does Google update its algorithms? In its early years, Google only […]

The New Rules for Page Optimization

Search engines have changed the way they select the top results, but most SEO’s are still “optimizing” for the old way search engines operated. Here we explain what modern optimization looks like so you can focus on the things that will work and stop wasting resources on the things that don’t.

Metadata for SEO in 2023: How To Get It Right

Despite how simple this aspect of SEO is, many people get it wrong. Follow this guide to make sure you have your bases covered and you aren’t giving your competitors an easy advantage in the search results.

How To Prioritize Target Keywords (The Right Way)

Finding unicorns and filtering out duds. SEO is a bit like being a venture capitalist. You have a fund (our SEO budget) and you want to get the highest ROI possible (traffic, leads, sales). We can only make a limited number of “bets” with your budget so we have to choose carefully how we allocate […]

FAQs About Link Building

How We Build Links Relevance & Domain Authority – our decision making about what to focus on varies from client to client. We always try to get as relevant links as possible, but need to adjust based on what competitors have and what we’re realistically able to acquire.  Timing – we treat link building as […]