Focus On The Channels That Will Get Results
Your job is to get the best result possible for your organization’s investment. Results may include: Raising Funds Growing Members / Supporters Growing Email List Raising Awareness How confident are you that you’re using your budget effectively? Questions Answered Today: What are my options for spending marketing budget? How do I decide which channels to […]
Refresher: The Top 4 Digital Channels
Each channel has its strengths and weaknesses. Here are the core 4 channels and the main considerations for each. Paid Search The two most common paid search platforms are Google Adwords and Facebook Ads. They are popular because they work. Strength – Fast results and clear outcomes (it’s relatively easy to evaluate your spend vs […]
