Handling SEO for Language and Region Targeting
SEO is a game of economic analysis. If you aren’t informed properly you may spend a significant amount of time and money trying to fix an SEO “issue” unnecessarily. Avoid wasting time and money buy getting the low-down first and evaluating what impact your potential actions will have on your site. Questions Answered Here: How […]
Growth Evaluation – Light Website Audit: SaverLife
This audit provides actionable tips and takeaways to: Grow awareness for your cause Build trust with your website visitors Increase your donations and volunteer applications Website Review Summary Quick Notes More Info: Growing Your Online Authority Visit Nonprofit: SaverLife About SaverLife What: Help Americans build financial security. Why: The health and security of American families […]
Growth Evaluation – Light Website Audit: Choose To Do Inc.
This audit provides actionable tips and takeaways to: Grow awareness for your cause Build trust with your website visitors Increase your donations and volunteer applications Website Review Summary NOTE: The correct website for this nonprofit is: choosetodoinc.org Visit Nonprofit: Choose To Do Inc. About Choose To Do Inc. What: Mentor underprivileged youth. Why: Providing children […]
How To Register Your Site with Google Webmaster Tools
Google Webmaster Tools (GWT) is a helpful resource for you to keep your website functioning properly and to get value insights into performance. Some benefits of GWT include: Get notified when you have site performance issues See how Google indexes your webpages Get tips from Google for site optimizations Access performance reports and data you […]
Digital Marketing for Environmental Nonprofits: Questions We Need To Be Asking Ourselves
Our goal as marketers and communicators is to raise awareness and build trust for the efforts of our organization. The Bad News: Many of the proven methods we have used are now unavailable or ineffective. The Good News: We have the opportunity to adapt and become even more effective than before. Now is a critical […]
Google Analytics – How To Get The Data You Need
In the previous two guides we covered how to choose a channel to focus on and how to evaluate campaign performance. Focus On The Channels That Will Get Results Scorecard: A Framework for Evaluating Marketing Spend If you have your Scorecard setup, now you need to get the right data. Here’s a quick walkthrough of […]
Google Analytics – How To Setup Conversion Tracking (Goals)
Need to setup conversion metrics so you can evaluate website performance? Questions Answered: What conversions should I track? How do I setup conversion tracking for my main goals? How can I make sure my conversions are working? Part 1: Types of Conversions Part 2: Creating A Simple Conversion Goal Part 3: Testing Your Conversion Goal […]
Google Analytics – Evaluating Webpage Performance (Organic Search)
Learn how to: Identify your most important webpages. Which pages are bringing in the most website visitors? Which pages are resulting in the most conversions? Next: How To Setup Conversion Tracking (Goals) in GA
Google Analytics – Evaluating Channel Performance
In this intro to Google Analytics video we explain how to evaluate where your website visitors are coming from. Which channels are performing the best? Which channels are driving the most visitors? Which channels are driving the most conversions? Next: Evaluating Webpage Performance (Organic Search)
Google Analytics – Getting Started
Learn how to navigate Google Analytics and where to focus. Find useful data in 2 minutes by knowing where to look. Next: How To Evaluate Channels
