How To Automate Volunteer Recruitment
What came first? The chicken or the egg? Why is this relevant to how we grow our nonprofit? As a core member of a small nonprofit with big dreams of helping others, it didn’t take me long to figure out what would hold us back: Realization 1: We are limited by the number of volunteers […]
Unlocking Google’s $10k Adwords Grant
What Is Google AdGrants? Answer: A $10,000 Adword budget each month awarded to eligible nonprofits. To put this in perspective, you could be getting from 1k – 10k new site visitors every month at no cost. This translates to 50 – 500 new donors every month! Note: This increase in donors is assuming an average […]
Google Webmaster Tools: Getting Started – Dashboard Overview
Have you setup your website on Google Webmaster Tools (Google Search Console)? If Not: Learn how to register your site with GWT If Yes… Here is a quick introduction to navigating the GWT dashboard.
Digital Marketing for Environmental Nonprofits: Questions We Need To Be Asking Ourselves
Our goal as marketers and communicators is to raise awareness and build trust for the efforts of our organization. The Bad News: Many of the proven methods we have used are now unavailable or ineffective. The Good News: We have the opportunity to adapt and become even more effective than before. Now is a critical […]
Content Marketing for Nonprofits – How To Get Agency Results for a Fraction of The Price
If you know you need to improve your content marketing, but you feel constrained by budget… Consider this strategy to get the same results for a fraction of the price. The key to getting agency-level marketing results on a reasonable budget, is in understanding the basics about how successful content strategies work and how agencies […]
How To Choose A Donation Platform for Your Website with Less Fees
Processing donations on your website can get expensive. On top of typical credit card transaction fees (2.9% + $0.30 per transaction) some platforms charge processing and deposit fees that can really add up. Choosing the right donation processing platform specific to your organization’s needs can help you reduce your fees so you can increase your […]
The 3 Fundamental Challenges Holding Cause-Driven Organizations Back
How to identify where you’re stuck and break through so you can grow support for your cause. If you have a good cause, but you aren’t flourishing, you’re suffering from one or more of these three fundamental challenges: Challenge 1: We aren’t getting any traction outside of our immediate network. Challenge 2: We aren’t growing […]