Google’s March 2023 Broad Core Updates: How to Recover When Hit by the Latest Update
Six months after the last broad core update, Google announced on Twitter the rollout of the latest broad core update this March 2023. The update rollout lasted 13 days and was completed on March 28, 2023. Google updated its ranking release history page on the day of completion, which shows the rollout was released. However, […]
Google’s February 2023 Product Reviews Update: What To Expect
Google released the latest product reviews update on February 21, 2023. This latest product reviews update expands previous updates from English to apply to several more languages. Languages included in the update: Spanish German French Italian Vietnamese Indonesian Russian Dutch Portuguese Polish Rollout Duration The update was announced in a Google tweet, and the rollout […]
Google’s December 2022 Link Spam Update: What You Need To Know
On December 14, 2022, Google released the latest link spam update. In this update, sites lost search ranking credits that resulted from unnatural or spammy links. This update impacted site rankings across a variety of site types. The update also extended to all languages. In this update, Google used SpamBrain, its AI-based spam-prevention system, for […]
History of Google Algorithm Updates
What is a Google algorithm? Google algorithms are a set of rules that Google uses to rank web pages in search results. Google uses algorithms and other ranking factors to determine web page rankings according to the quality and relevance of content. How often does Google update its algorithms? In its early years, Google only […]
Searching for The SEO Unicorn
How to find big wins instead of tiny incremental gains Problem: It’s nearly impossible to outrank established websites within my niche. We make tiny gains with our efforts but it isn’t enough. Solution: Try the VC approach to SEO, thus giving yourself a chance to own search in the next big market within your niche. […]
What The iOS 14.5 Apple Update Means for Nonprofit Marketers
Apple’s latest update (iOS 14.5 iPhone) makes it easier for iPhone owners to control data collection which will indirectly make it harder for nonprofit marketers to reach donors on certain platforms. This update is the most prominent step toward data privacy for the end user. It’s an important milestone for privacy rights but also requires […]
3 Reasons Why Large Environmental Nonprofits Need To Check Their SEO (NOW)
Medium to large sized environmental nonprofits are more at risk than most when it comes to search engine optimization. Taking action to uncover blind spots doesn’t take long. You just need to know what to look for and how to execute. In this article I’ll explain: Why your nonprofit may be at risk of poor […]
Website Analytics for Nonprofits: 5 Metrics That Will Help You Build Success
How do you know if your nonprofit’s website is underperforming, and how can you find ways to improve it? Your nonprofit’s website plays a key part in raising support and awareness for your cause, and in driving donations. Websites are also becoming much more important as more people move to digital communication. There are several […]
What are channels?
Channels are a way of measuring how people reach your website. Understanding how people reach your website can help you improve the way you reach people and raise awareness for your business or organization. Here are the most common channels you will see in Google Analytics and progress reports: Organic Search – Website visitors who […]
SEO for Nonprofits: How Page Optimizations Change Keyword Rankings
To make the most of your time and budget, conduct an economic analysis of your pages and keywords. Key Considerations: Understand which web pages are most important to your cause Know which keywords are most valuable to you Map your valuable keywords to your most important pages Note: Don’t try to optimize for too many […]
