Unlocking Google’s $10k Adwords Grant
What Is Google AdGrants? Answer: A $10,000 Adword budget each month awarded to eligible nonprofits. To put this in perspective, you could be getting from 1k – 10k new site visitors every month at no cost. This translates to 50 – 500 new donors every month! Note: This increase in donors is assuming an average […]
Setting Effective Growth Goals
If you’re leading a marketing campaign for your organization you probably use goals and milestones to pave your path and measure progress. How do you set effective goals? Proper goal setting increases your effectiveness in fulfilling your organization’s mission. Poor goal setting leads to confusion, stress, and sub-par results. This article helps clarify the role […]
Submitting Your Sitemap to Google Webmaster Tools (Google Search Console)
Here is a short video showing how to submit your sitemap to Google Webmaster Tools (GWT). If you need help setting up your GWT or navigating GWT, start here: How To: Register with GWT How To: Navigate GWT (Dashboard Overview) Questions? Ask Me Here
Google Webmaster Tools: Getting Started – Dashboard Overview
Have you setup your website on Google Webmaster Tools (Google Search Console)? If Not: Learn how to register your site with GWT If Yes… Here is a quick introduction to navigating the GWT dashboard.
Handling SEO for Language and Region Targeting
SEO is a game of economic analysis. If you aren’t informed properly you may spend a significant amount of time and money trying to fix an SEO “issue” unnecessarily. Avoid wasting time and money buy getting the low-down first and evaluating what impact your potential actions will have on your site. Questions Answered Here: How […]
How To Register Your Site with Google Webmaster Tools
Google Webmaster Tools (GWT) is a helpful resource for you to keep your website functioning properly and to get value insights into performance. Some benefits of GWT include: Get notified when you have site performance issues See how Google indexes your webpages Get tips from Google for site optimizations Access performance reports and data you […]
Digital Marketing for Environmental Nonprofits: Questions We Need To Be Asking Ourselves
Our goal as marketers and communicators is to raise awareness and build trust for the efforts of our organization. The Bad News: Many of the proven methods we have used are now unavailable or ineffective. The Good News: We have the opportunity to adapt and become even more effective than before. Now is a critical […]
Google Analytics – How To Get The Data You Need
In the previous two guides we covered how to choose a channel to focus on and how to evaluate campaign performance. Focus On The Channels That Will Get Results Scorecard: A Framework for Evaluating Marketing Spend If you have your Scorecard setup, now you need to get the right data. Here’s a quick walkthrough of […]
Google Analytics – How To Setup Conversion Tracking (Goals)
Need to setup conversion metrics so you can evaluate website performance? Questions Answered: What conversions should I track? How do I setup conversion tracking for my main goals? How can I make sure my conversions are working? Part 1: Types of Conversions Part 2: Creating A Simple Conversion Goal Part 3: Testing Your Conversion Goal […]
Google Analytics – Evaluating Webpage Performance (Organic Search)
Learn how to: Identify your most important webpages. Which pages are bringing in the most website visitors? Which pages are resulting in the most conversions? Next: How To Setup Conversion Tracking (Goals) in GA
