Optimization Training (Internal)

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Course Content

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Introduction: Why We Optimize

SEO – Quick Review 3 Topics

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Lesson Content

0% Complete 0/3 Steps

Search Engine Basics

Strategy Basics

Modern SEO – Our Approach

Page Copy Optimization 5 Topics

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0% Complete 0/5 Steps

Article Title Optimization

Introduction Optimization

Headings Optimization

Body Optimization

Conclusion Optimization

Title Tag Optimization 2 Topics

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Lesson Content

0% Complete 0/2 Steps

Title Tag Optimization: Theory & Background

Formulating An Optimized Title Tag: Worksheet + Example

Meta Description Optimization 2 Topics

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Lesson Content

0% Complete 0/2 Steps

Meta Description Optimization: Theory & Background

Formulating An Optimized Meta Description: Worksheet + Example

Example: Metadata Optimization Review + Checklist

Optimization FAQ 4 Topics

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Lesson Content

0% Complete 0/4 Steps

What if the target keywords provided don’t match the page content?

How much effort should I put into copy editing or content expansion?

How do I make recommendations within the template?

What if a page strays from the core topic / focus?