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Optimization Training (Internal)

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Course Content

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Introduction: Why We Optimize
SEO – Quick Review 3 Topics
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Lesson Content
0% Complete 0/3 Steps
Search Engine Basics
Strategy Basics
Modern SEO – Our Approach
Page Copy Optimization 5 Topics
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Lesson Content
0% Complete 0/5 Steps
Article Title Optimization
Introduction Optimization
Headings Optimization
Body Optimization
Conclusion Optimization
Title Tag Optimization 2 Topics
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Lesson Content
0% Complete 0/2 Steps
Title Tag Optimization: Theory & Background
Formulating An Optimized Title Tag: Worksheet + Example
Meta Description Optimization 2 Topics
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Lesson Content
0% Complete 0/2 Steps
Meta Description Optimization: Theory & Background
Formulating An Optimized Meta Description: Worksheet + Example
Templates
Example: Metadata Optimization Review + Checklist
Optimization FAQ 4 Topics
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Lesson Content
0% Complete 0/4 Steps
What if the target keywords provided don’t match the page content?
How much effort should I put into copy editing or content expansion?
How do I make recommendations within the template?
What if a page strays from the core topic / focus?
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