Google Ads help potential supporters find your nonprofit when they search Google.
The $10k per month Google Ad Grant provides nonprofits with up to $10k in ad spend every month! This means you can reach thousands of people at no cost.
However, setting up Google Ads and utilizing the Ad Grant properly does require knowledge of Google Ads.
This free course for non profits was developed to help beginners learn how to:
If you have not already unlocked the Ad Grant, we will walk you through the process and help you if you get stuck. Successfully unlocking the Ad Grant is a pre-requisite to completing this course.
We'll also show you some of the other benefits Google provides to nonprofits who qualify.
Unlocking the Google Ad Grant is relatively easy. The hard work comes when you start to set up campaigns and manage them. This is where the rubber hits the road.
Google Ad campaigns require active management. You or someone on your team will need to check in regularly to make sure your account is active and your campaigns are healthy.
Learn how to gradually improve performance of your ad campaigns.
Learn the secrets that take campaign performance from good to great.
These tips will help you:
How long will the course take?
The course is designed to be completed in 6-8 hours. However, depending on your familiarity with Google Ads and your nonprofit's current status with the Ad Grant, this timing may vary.
Expect to spend 2-4 hours per week on management after completion of this course to keep your account in good standing.
Expect to spend 5-10 hours per week on expanding and optimizing your campaigns after the completion of this course if you want to get the best result from the $10k Ad Grant.
What if I get stuck during the course?
All students will be able to submit questions. We will check questions regularly and answer them to the best of our ability. We will also schedule 1-2 office hour sessions for your cohort.
What if I already have the Ad Grant but it isn't working for our nonprofit?
If you've already unlocked the Google Ad Grant, you can start on Chapter 2. If you've tried to run ads in the past and you aren't getting any results, there is likely a problem within your set up. We'll cover these challenges and provide solutions within the course.