Google’s March 2023 Broad Core Updates: How to Recover When Hit by the Latest Update
Six months after the last broad core update, Google announced on Twitter the rollout of the latest broad core update this March 2023. The update rollout lasted 13 days and was completed on March 28, 2023. Google updated its ranking release history page on the day of completion, which shows the rollout was released. However, […]
Google’s February 2023 Product Reviews Update: What To Expect
Google released the latest product reviews update on February 21, 2023. This latest product reviews update expands previous updates from English to apply to several more languages. Languages included in the update: Spanish German French Italian Vietnamese Indonesian Russian Dutch Portuguese Polish Rollout Duration The update was announced in a Google tweet, and the rollout […]
Google’s December 2022 Link Spam Update: What You Need To Know
On December 14, 2022, Google released the latest link spam update. In this update, sites lost search ranking credits that resulted from unnatural or spammy links. This update impacted site rankings across a variety of site types. The update also extended to all languages. In this update, Google used SpamBrain, its AI-based spam-prevention system, for […]
History of Google Algorithm Updates
What is a Google algorithm? Google algorithms are a set of rules that Google uses to rank web pages in search results. Google uses algorithms and other ranking factors to determine web page rankings according to the quality and relevance of content. How often does Google update its algorithms? In its early years, Google only […]
The New Rules for Page Optimization
Search engines have changed the way they select the top results, but most SEO’s are still “optimizing” for the old way search engines operated. Here we explain what modern optimization looks like so you can focus on the things that will work and stop wasting resources on the things that don’t.
SEO in 2023 & Beyond: How To Properly Utilize Search
Don’t get sucked into investing in meaningless SEO tactics. This Modern SEO Diagram will help you distinguish between high value and low value SEO activities.
“SEO Content” is Dead – Here’s Your Guide To Content That Actually Works
If you’re creating content for search engines in 2023 you’re wasting time and money. Learn how to align your content production effort with your growth goals so you can increase your ROI.
Metadata for SEO in 2023: How To Get It Right
Despite how simple this aspect of SEO is, many people get it wrong. Follow this guide to make sure you have your bases covered and you aren’t giving your competitors an easy advantage in the search results.
How To Prioritize Target Keywords (The Right Way)
Finding unicorns and filtering out duds. SEO is a bit like being a venture capitalist. You have a fund (our SEO budget) and you want to get the highest ROI possible (traffic, leads, sales). We can only make a limited number of “bets” with your budget so we have to choose carefully how we allocate […]
How To Build A Foundation for Sustainable SEO Results
This is how the best SEO agencies set up and run their campaigns. Implement these 3 foundational pieces to drastically improve the success of your SEO efforts.