Medium to large sized environmental nonprofits are more at risk than most when it comes to search engine optimization. Taking action to uncover blind spots doesn’t take long. You just need to know what to look for and how to execute. In this article I’ll… Read More »3 Reasons Why Large Environmental Nonprofits Need To Check Their SEO (NOW)
How do you know if your nonprofit’s website is underperforming, and how can you find ways to improve it? Your nonprofit’s website plays a key part in raising support and awareness for your cause, and in driving donations. Websites are also becoming much more important… Read More »Website Analytics for Nonprofits: 5 Metrics That Will Help You Build Success
Channels are a way of measuring how people reach your website. Understanding how people reach your website can help you improve the way you reach people and raise awareness for your business or organization. Here are the most common channels you will see in Google… Read More »What are channels?
To make the most of your time and budget, conduct an economic analysis of your pages and keywords. Key Considerations: Understand which web pages are most important to your cause Know which keywords are most valuable to you Map your valuable keywords to your most… Read More »SEO for Nonprofits: How Page Optimizations Change Keyword Rankings
If you’re responsible for raising awareness and generating donations, the future of your organization is in your hands. COVID accelerated big changes that are disrupting how we market and destabilizing our organizations… but, they also pose a tremendous growth opportunity for those who can adapt.… Read More »Digital First Comm for Environmental Nonprofits: 5 Ways To Excel in The Post-COVID World
3 Digital Marketing Fundamentals That Will Save You Budget & Time We limit our growth potential when we deprive ourselves of the fundamental tools that make marketing work. More importantly, it is a disservice to our organization and the people we seek to help, when… Read More »Overlooked Fundamentals That Are Eating Your Budget:
The Google ad grant for nonprofits is a grant which provides qualifying nonprofits with $10,000 per month of ad spend on the Google ad words platform. Part 1: What is The Google AdGrant In this short video session we walk through the most important things… Read More »What is The Google AdGrant for Nonprofits?
This step-by-step guide will show you how to add someone to your Google Adwords account and select the appropriate level of permissions. Step 1: Login To Adwords Step 2: Navigate To Tools & Settings Step 3: Navigate To Access & Security Step 4: Select The… Read More »How To Provide Access To Adwords Account
This guide will take you step by step through the process of adding a new user to your Google Analytics account. Step 1: Login To Google Analytics analytics.google.com Step 2: Navigate To The Admin Section Step 3: Navigate to “Account User Management” Note: Make sure… Read More »How To: Add User To Your Google Analytics Account
Follow these best practices to help your content rank higher in search engines. Title Optimization Best Practices Search + Searcher Factor – Include your target keyword in title Prioritize Readability – Don’t sacrifice readability for keyword insertion Use Similar Keywords – It’s okay to use… Read More »Blog Post Optimization Best Practices