Problem: We Don’t Know What To Write
Creating blog content without an effective strategy is a waste of resources.
We only write content that plays a specific role in reaching and building trust with our target audience.
Our Strategy: Methodical Research and Planning
Topic Research – We find out what our target audience is searching for.
Content Gap Analysis – We evaluate what we have covered and what we’re missing.
Competitor Research – We find out what our competitor’s have covered and what we’ll need to do to beat them.
Prioritized Plan – We create a prioritized action plan that your team or our team can execute.
Here’s a visualization of a content strategy we built for a client who seeks to become the authority for ethical audits.
Results: Keywords + Topics + Outlines
We provided our client’s writers with a prioritized strategy. Each topic included a detailed outline guiding the writer to create content better than our competitors.
We are able to further support content execution with:
- Building Infographics
- Link Building