This 1 diagram explains everything you need to know about how to properly incorporate SEO into your marketing strategy.
Learning the concept explained here will help understand:
- What SEO tactics to employ
- Why you’re using them
- And How to do them the right way
The Problem with SEO
The biggest confusion around SEO is that most advice is reactive.
This results in wasted time and money.
All this confusion comes from a misunderstanding of the “User Experience Gap”.
The User Experience Gap
The user experience gap explains the difference between what searchers want and what search engines can deliver (what they actually get).
Over the last 25 years, search engines have gotten much better at delivering what their searchers are looking for.
Here are some of the main milestones search algorithms have had along the way.
SEO has reacted with many optimization strategies to try to match algorithm improvements.
In the early days of SEO there was a lot of opportunity to make search engines think your website was the right match for a searcher when it really wasn’t.
Today, search engines are so good it’s nearly impossible to fool them.
Why Most SEO is Ineffective
Most SEO strategies and efforts are looking backward. They use outdated tactics that consume resources but don’t get results.
Instead of SEO being an opportunity… it turns into a waste of resources.
What’s The Solution?
As most of the best solutions are, the SEO solution is simple: We align ourselves with the goal of the searcher AND the goal of the search engine.
Looking backward and trying to game the algorithm
Understanding the needs of our target audience and creating a web experience that meets their needs
Make sure our website is organized in a way that helps search engines connect us with them.
The Way Forward
The resources available here help you apply the new principles of SEO to the various tactics you may want to employ.
Aligning your efforts with the future of SEO will help you:
- Get clearer about your strategy
- Be more effective in your execution
- Achieve the results you want with much less waste
We also clarify many of the SEO questions we are asked regularly. If you have a question we haven’t answered, send it on in!