In the previous two guides we covered how to choose a channel to focus on and how to evaluate campaign performance.
If you have your Scorecard setup, now you need to get the right data.
Here’s a quick walkthrough of Google Analytics:
- Getting Started: Find Useful Data in 2 Minutes
- Evaluating Channels
- Setting Up Conversion Tracking
- Evaluating Page Performance (Organic Channel)
Have more questions about Google Analytics or evaluating your website performance?