Google Analytics – How To Get The Data You Need

In the previous two guides we covered how to choose a channel to focus on and how to evaluate campaign performance.

• Focus On The Channels That Will Get Results
• Scorecard: A Framework for Evaluating Marketing Spend

If you have your Scorecard setup, now you need to get the right data.

Here’s a quick walkthrough of Google Analytics:

• Getting Started: Find Useful Data in 2 Minutes
• Evaluating Channels
• Setting Up Conversion Tracking
• Evaluating Page Performance (Organic Channel)

Have more questions about Google Analytics or evaluating your website performance?

Ask me here!