How To Register Your Site with Google Webmaster Tools

Google Webmaster Tools (GWT) is a helpful resource for you to keep your website functioning properly and to get value insights into performance. Some benefits of GWT include: Get notified when you have site performance issues See how Google indexes your webpages Get tips from Google for site optimizations Access performance reports and data you […]

Google Analytics – How To Get The Data You Need

In the previous two guides we covered how to choose a channel to focus on and how to evaluate campaign performance. Focus On The Channels That Will Get Results Scorecard: A Framework for Evaluating Marketing Spend If you have your Scorecard setup, now you need to get the right data. Here’s a quick walkthrough of […]

Google Analytics – How To Setup Conversion Tracking (Goals)

Need to setup conversion metrics so you can evaluate website performance? Questions Answered: What conversions should I track? How do I setup conversion tracking for my main goals? How can I make sure my conversions are working? Part 1: Types of Conversions Part 2: Creating A Simple Conversion Goal Part 3: Testing Your Conversion Goal […]

Google Analytics – Getting Started

Learn how to navigate Google Analytics and where to focus. Find useful data in 2 minutes by knowing where to look. Next: How To Evaluate Channels

Refresher: The Top 4 Digital Channels

Each channel has its strengths and weaknesses. Here are the core 4 channels and the main considerations for each. Paid Search The two most common paid search platforms are Google Adwords and Facebook Ads. They are popular because they work. Strength – Fast results and clear outcomes (it’s relatively easy to evaluate your spend vs […]