Boost Website Traffic & Grow Supporters – Early Stage Environmental Nonprofits

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: Eco.Logic

About Eco.Logic

What: Inspires people to join the environmental movement.

Why: Our climate crisis affects all of us and we all have a role to play in addressing it.

How

  • Learning Experiences – yoga, camps, retreats, and arts
  • Educational Materials – podcast, online webinars
Growth Goals
  • Grow effectiveness of organization to reach more people:
    • Grow staff
    • Grow number of people reached

Growth Opportunities

Raising Awareness

  1. Optimize for Search Results so people can find you through search engines (organically)
    1. Branded vs Non-branded Optimization
    2. Provide relevant educational information
  2. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  3. Improve + Optimize Content to help you rank for more non-brand search terms.
Your success depends on how well you can communicate with your potential supporters.
Clarify the information potential supporters need at each step of their education journey.
Meet the needs of potential supporters by following the effective research and execution process.

Building Trust

  1. Build More Free Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Expand your informational content to help your site visitors find the information they need 
  2. Integrate Trust Builders into your most important pages to show momentum. 
    1. Updated “News”
    2. Project success metrics
    3. Support from other organizations
    4. Case studies

Encouraging Visitors to Take Action

  1. Clarify Communication on the value exchange that takes place between you and donors.
    1. What is the recommended donation amount?
    2. Where does my money go when I donate?
    3. Will I be a supporting member?
  2. Clarify Homepage CTA to make sure your mission is conveyed.

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