This audit provides actionable tips and takeaways to:
- Grow awareness for your cause
- Build trust with your website visitors
- Increase your donations and volunteer applications
Website Review Summary
More Info: Growing Your Online Authority
Visit Nonprofit: Eco.Logic
What: Inspires people to join the environmental movement.
Why: Our climate crisis affects all of us and we all have a role to play in addressing it.
- Learning Experiences – yoga, camps, retreats, and arts
- Educational Materials – podcast, online webinars
- Grow effectiveness of organization to reach more people:
- Grow staff
- Grow number of people reached
- Optimize for Search Results so people can find you through search engines (organically)
- Branded vs Non-branded Optimization
- Provide relevant educational information
- Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
- Improve + Optimize Content to help you rank for more non-brand search terms.
- Build More Free Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
- Expand your informational content to help your site visitors find the information they need
- Integrate Trust Builders into your most important pages to show momentum.
- Updated “News”
- Project success metrics
- Support from other organizations
- Case studies
Encouraging Visitors to Take Action
- Clarify Communication on the value exchange that takes place between you and donors.
- What is the recommended donation amount?
- Where does my money go when I donate?
- Will I be a supporting member?
- Clarify Homepage CTA to make sure your mission is conveyed.