Clear Scope Nonprofit CPA – Website Growth Audit (Light)

This audit provides actionable tips and takeaways to:

• Grow awareness for your cause
• Build trust with your website visitors
• Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: Clear Scope Nonprofit CPA

About Clear Scope Nonprofit CPA

What: Helps nonprofits (and more) establish their business / organization.

Why: Nonprofits, churches, low-income families, and others need help getting established at a reasonable cost.

How: Team of Experts Ready To Help

• 501c3 Setup
• Grant Services
• Tax Prep

Growth Goals

• Raise awareness for services and increase support

Growth Opportunities

Raising Awareness

1. Optimize for Search Results so people can find you through search engines (organically)
   1. Branded vs Non-branded Optimization
   2. Provide relevant educational information
2. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
3. Improve + Optimize Content to help you rank for more non-brand search terms.

Building Trust

1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
   1. Expand your informational content to help your site visitors find the information they need 
2. Integrate Trust Builders into your most important pages. 
   1. Updated “News”
   2. Project success metrics
   3. Support from other organizations
   4. Case studies

Encouraging Visitors to Take Action

1. Clarify Communication on the value exchange that takes place between you and donors.
   1. What is the recommended donation amount?
   2. Where does my money go when I donate?
2. Clarify Homepage CTA to make sure your mission is conveyed.

Questions or Comments?

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