EnCiv: Constructive Cross-Partisan Communication – Website Review

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: EnCiv

About EnCiv

What: Supporting and enabling fair communication to support better democracy.

Why: We need clear and thoughtful communication to be able to work together for a common goal.

How: Online tools for constructive cross-partisan communication

  • Undebates – Helps voters hear directly from candidates
  • Untownhalls – Helps community members ask and get answers to their questions
Growth Goals
  • Top priorities for growth: Grow visibility and site visits
    • Grow Awareness
    • Grow Platform Participants

Engage 1k representatives by the end of 2021

Growth Opportunities

Raising Awareness

How do we raise awareness for our program so we can grow support?

  1. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  2. Optimize Site – Help search engines and people searching find your website faster and easier.
  3. Utilize Content Better – Example: “What is Democracy” – Leverage your crowdsourced content with a better framework.
    1. Provide a copy to support videos.
    2. Ensure you have proper schema markup.
The Google AdGrant is $10k of ad spend every month.
Set up the correct campaign to correctly utilize the Google AdGrant.

Building Trust

How do we build trust for our programs so we can increase support?

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Take a Problem > Solution approach to provide information to your community.
Your success depends on how well you can communicate with your potential supporters.

Encouraging Visitors to Take Action

How do we get our potential supporters to take action: volunteer or donate?

  1. Donation Transparency – Provide more information about how donations support your programs and the community.
  2. Native Donations – Accept donations natively through your site.
  3. Start with “Subscribe” – Build a community of supporters who believe in what you do, so you can call on them when you’re ready.

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David E
David E

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