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Grow Donations for Cancer Support Nonprofit

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: The COC Cares

About The COC Cares

What: Helps cancer patients who are actively in treatment with emotional and financial support.

Why: People go through enormous emotional and financial hardship on top of the difficulty of treatment.


  • Financial Support – paying to prevent eviction, utility disconnect, vehicle repossession, extra childcare expenses, travel accommodations for treatment, treatment copays and more to support patients in the toughest battle of their life.
Growth Goals
  • Raise awareness for services and increase support (primarily through donations)

Growth Opportunities

Raising Awareness

  1. Optimize for Search Results so people can find you through search engines (organically)
    1. Branded vs Non-branded Optimization
    2. Provide relevant educational information
  2. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  3. Improve + Optimize Content to help you rank for more non-brand search terms.

Your success depends on how well you can communicate with your potential supporters.
Clarify the information potential supporters need at each step of their education journey.
Meet the needs of potential supporters by following the effective research and execution process.

Building Trust

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Expand your informational content to help your site visitors find the information they need 
  2. Further Improve Trust Builders – Text testimonials are great. Videos would be even more powerful!
    1. Updated “News”
    2. Project success metrics
    3. Support from other organizations
    4. Case studies

Encouraging Visitors to Take Action

  1. Clarify Communication on the value exchange that takes place between you and donors.
    1. What is the recommended donation amount?
    2. Where does my money go when I donate?
    3. Sponsor a cancer patient?
  2. Clarify Homepage CTA to make sure your mission is conveyed.

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