This audit provides actionable tips and takeaways to:
- Grow awareness for your cause
- Build trust with your website visitors
- Increase your donations and volunteer applications
Website Review Summary
Quick Notes
More Info: Growing Your Online Authority
Visit Nonprofit: As You Sow
About As You Sow
What: Shareholder Advocacy – harness shareholder power to create lasting change that benefits people, the planet, and profit.
Why: Corporations are responsible for most of the pressing social and environmental problems we face today; corporations must take responsibility and take part in the solutions.
How: Collaboration and Education:
- Collaboration – work directly with executives to develop policies and practices that reduce risk, benefit brand reputation, and increase the bottom line, while bringing about positive environmental and social change.
- Education – educating investors about how they can have a positive impact through their investments.
Growth Goals
- Top priorities for growth:
- Awareness
- Supporters
- Members
- Donations
Growth Opportunities
Raising Awareness
How do we raise awareness for our program so we can grow support?
- Optimize – Optimize your most important pages.
- Refine Paid Search – The best data available suggests you are spending the majority of your budget on broad terms.
- Keywords – You can get more traction for your spend by focusing on more targeted terms that are closely related to your target audience’s searches.
- Landing Pages – Improved formatting on your landing pages will help you communicate better with your site visitors and increase engagement.
![](https://impactseo.co/wp-content/uploads/2020/11/Screenshot_8-1-1024x270.png)
Building Trust
How do we build trust for our programs so we can increase support?
- Become A Topic Authority – Clarify your focus and the needs of your supporters. Provide a very clear, thorough, and easily navigated information exchange for them.
![](https://impactseo.co/wp-content/uploads/2020/11/Screenshot_10-1-1024x190.png)
![](https://impactseo.co/wp-content/uploads/2021/01/As-You-Sow-Growth-Opportunity-Light-Audit-2.png)
![](https://impactseo.co/wp-content/uploads/2021/01/As-You-Sow-Growth-Opportunity-Light-Audit.jpg)
![](https://impactseo.co/wp-content/uploads/2021/01/As-You-Sow-Growth-Opportunity-Light-Audit-2-1.png)
Encouraging Visitors to Take Action
How do we get our potential supporters to take action: volunteer or donate?
- Improve CTAs – Match the right CTA with the right content.
- You have too many or not enough CTAs across your content… which is confusing.
- Example: 3 CTAs, no clear next step.
Raising Awareness with Adwords
![](https://impactseo.co/wp-content/uploads/2021/01/Screenshot_23-1024x302.png)