How To Build The Right Website Content To Grow Nonprofit Supporters

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: Saving Jane

About Saving Jane

What: Empowers human trafficking survivors to live the life they want to live.

Why: Everyone deserves the right to be free from slavery and live the life they want to live.

How

  • Youth Education Through Graphic Novels – comic books that teach about human trafficking
  • Investigative Journalism – into trafficking
  • Speaking Engagements
Growth Goals
  • Raise awareness and support

Growth Opportunities

Raising Awareness

  1. Optimize for Search Results so people can find you through search engines (organically)
    1. Branded vs Non-branded Optimization
    2. Provide relevant educational information
  2. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  3. Improve + Optimize Content to help you rank for more non-brand search terms.
Your success depends on how well you can communicate with your potential supporters.
Clarify the information potential supporters need at each step of their education journey.
Meet the needs of potential supporters by following the effective research and execution process.

Building Trust

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Expand your informational content to help your site visitors find the information they need 
  2. Integrate Trust Builders into your most important pages. 
    1. Updated “News”
    2. Project success metrics
    3. Support from other organizations
    4. Case studies

Encouraging Visitors to Take Action

  1. Clarify Communication on the value exchange that takes place between you and donors.
    1. What is the recommended donation amount?
    2. Where does my money go when I donate?
  2. Clarify Homepage CTA to make sure your mission is conveyed.

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