This audit provides actionable tips and takeaways to:
- Grow awareness for your cause
- Build trust with your website visitors
- Increase your donations and volunteer applications
Website Review Summary
More Info: Growing Your Online Authority
Visit Nonprofit: The PDP
About The PDP
What: Provide coaching and group coaching for self improvement.
Why: To become the best version of yourself, you need to continually grow and learn. Everyone can benefit from personal development, but taking the first step may be overwhelming.
How: Education and Support:
- Private and Group Coaching
- Interactive Events
- Online Membership Program
- Top priorities for growth:
How do we raise awareness for our program so we can grow support?
- Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
Raising Awareness with Adwords
How do we build trust for our programs so we can increase support?
- Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
- Expand your informational content to help your site visitors find the information they need
Encouraging Visitors to Take Action
How do we get our potential supporters to take action: volunteer or donate?
- Native Donations – Accept donations natively on your site.