How To Optimize Your Website for Raising Funds from Donors

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: ToGather Foundation

About ToGather Foundation

What: To bring together experts, entrepreneurs, volunteers, ideas and actions to take care of people while protecting the environment.

Why: Most of us are fortunate. We can help others who are less fortunate and play a part in reducing the suffering around the world.

Teamwork and Assistance

  • Synergy – Teaming up to find solutions for impoverished women and children
  • Providing Material Needs – Connecting surplus with fundamental needs of others
Growth Goals
  • Top priorities for growth:
    • Raise Awareness
    • Raise Funds via Donations
    • Increase Partnerships

Growth Opportunities

Raising Awareness

How do we raise awareness for our program so we can grow support?

  1. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  2. Improve + Optimize Content to help you rank for more non-brand search terms. 

Raising Awareness with Adwords

The Google AdGrant is $10k of ad spend every month.
Set up the correct campaign to correctly utilize the Google AdGrant.

Building Trust

How do we build trust for our programs so we can increase support?

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Expand your informational content to help your site visitors find the information they need 
  2. Improve Trust Builders
    1. Project success metrics
    2. Support from other organizations
    3. Case studies

Raising Awareness & Educating

Your success depends on how well you can communicate with your potential supporters.
Clarify the information potential supporters need at each step of their education journey.
Meet the needs of potential supporters by following the effective research and execution process.

Encouraging Visitors to Take Action

How do we get our potential supporters to take action: volunteer or donate?

  1. Donation Clarity will make it easier for people to see how their funds are used.
  2. Need Volunteers or Partners? Clearly state what type of help you are looking for with a dedicated Volunteer Opportunity page.

Questions or Comments?

Tags: