This audit provides actionable tips and takeaways to:
- Grow awareness for your cause
- Build trust with your website visitors
- Increase your donations and volunteer applications
Website Review Summary
More Info: Growing Your Online Authority
Visit Nonprofit: ToGather Foundation
About ToGather Foundation
What: To bring together experts, entrepreneurs, volunteers, ideas and actions to take care of people while protecting the environment.
Why: Most of us are fortunate. We can help others who are less fortunate and play a part in reducing the suffering around the world.
Teamwork and Assistance
- Synergy – Teaming up to find solutions for impoverished women and children
- Providing Material Needs – Connecting surplus with fundamental needs of others
- Top priorities for growth:
- Raise Awareness
- Raise Funds via Donations
- Increase Partnerships
How do we raise awareness for our program so we can grow support?
- Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
- Improve + Optimize Content to help you rank for more non-brand search terms.
Raising Awareness with Adwords
How do we build trust for our programs so we can increase support?
- Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
- Expand your informational content to help your site visitors find the information they need
- Improve Trust Builders
- Project success metrics
- Support from other organizations
- Case studies
Raising Awareness & Educating
Encouraging Visitors to Take Action
How do we get our potential supporters to take action: volunteer or donate?
- Donation Clarity will make it easier for people to see how their funds are used.
- Need Volunteers or Partners? Clearly state what type of help you are looking for with a dedicated Volunteer Opportunity page.