How To Raise Awareness for Community Nonprofit

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: Merced Foundation

About Merced Foundation

What: Build a strong and prosperous future for Merced Valley.

Why: Strong communities require foresight, investment, and care.

How: Receiving, Investing, and Distributing charitable donations in Merced County communities.

Growth Goals
  • Top priorities for growth:
    • Supporters
    • Awareness
    • Donations

Growth Opportunities

Raising Awareness

How do we raise awareness for our program so we can grow support?

  1. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  2. Improve + Optimize Content to help you rank for more non-brand search terms. 

Raising Awareness with Adwords

The Google AdGrant is $10k of ad spend every month.
Set up the correct campaign to correctly utilize the Google AdGrant.

Building Trust

How do we build trust for our programs so we can increase support?

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Expand your informational content to help your site visitors find the information they need
Your success depends on how well you can communicate with your potential supporters.

Encouraging Visitors to Take Action

How do we get our potential supporters to take action: volunteer or donate?

  1. Accept Donations through your website with a free platform.
  2. Need Volunteers? Clearly state what type of help you are looking for with a dedicated Volunteer Opportunity page.

Questions or Comments?

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David E
David E

My SEO Journey: mentee >> freelancer >> top rated on Upwork >> agency owner... I've come a long way over the last 10 years. This blog covers everything I wish I knew when I was younger. Enjoy!

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