How To Raise Awareness for Environmental Conservation Nonprofit

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: Sierra Institute

About Sierra Institute

What: Promotes healthy and sustainable forests and watersheds by investing in the well-being of rural communities and strengthening their participation in natural resource decision-making and programs.

Why: The health of our ecosystems is directly tied to the health of our communities and our well being.

HowCommunity Support

  • Supporting Healthy Forests & Watersheds
  • Building Vibrant Communities
  • Developing Young Stewards

Growth Goals
  • Top priorities for growth:
    • Raise Awareness
    • Raise Funds via Donations

Growth Opportunities

Raising Awareness

  1. Optimize for Search Results so people can find you through search engines (organically)
    1. Branded vs Non-branded Optimization
    2. Provide relevant educational information
  2. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  3. Improve + Optimize Content to help you rank for more non-brand search terms.
Your success depends on how well you can communicate with your potential supporters.
Clarify the information potential supporters need at each step of their education journey.
Meet the needs of potential supporters by following the effective research and execution process.

Building Trust

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Expand your informational content to help your site visitors find the information they need 
  2. Improve Trust Builders
    1. Project success metrics
    2. Support from other organizations
    3. Case studies

Encouraging Visitors to Take Action

  1. Clarify Communication on the value exchange that takes place between you and donors.
    1. What is the recommended donation amount?
    2. Where does my money go when I donate?
  2. Utilize Video to make a better connection with potential donors. 
  3. Make it Clear that you are a 501c3 nonprofit organization.

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