This audit provides actionable tips and takeaways to:
- Grow awareness for your cause
- Build trust with your website visitors
- Increase your donations and volunteer applications
Website Review Summary
More Info: Growing Your Online Authority
Visit Nonprofit: LaunchSpace-Orange
What: Community Workshop
Why: It allows for community growth, through relationship-building, training, and economic opportunities.
- Entrepreneurs can grow and refine their ideas.
- Experienced hobbyists can take their work to another level while sharing their knowledge with beginners.
How: Providing tools, equipment, education, and support to makers who don’t have space, money, or time to create their own workshop.
- Top priorities for growth: Grow visibility and site visits
- Grow Awareness
- Grow Support
How do we raise awareness for our program so we can grow support?
- Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
- Optimize Site – Help search engines and people searching find your website faster and easier.
How do we build trust for our programs so we can increase support?
- Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
- Take a Problem > Solution approach to provide information to your community.
- Host virtual workshops.
Encouraging Visitors to Take Action
How do we get our potential supporters to take action: volunteer or donate?
- Start with “Subscribe” – Build a community of supporters who believe in what you do, so you can call on them when you’re ready.