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How To Raise More Awareness for Community Workshop

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: LaunchSpace-Orange

About LaunchSpace-Orange

What: Community Workshop

Why: It allows for community growth, through relationship-building, training, and economic opportunities.

  • Entrepreneurs can grow and refine their ideas.
  • Experienced hobbyists can take their work to another level while sharing their knowledge with beginners. 

How: Providing tools, equipment, education, and support to makers who don’t have space, money, or time to create their own workshop.

Growth Goals
  • Top priorities for growth: Grow visibility and site visits
    • Grow Awareness
    • Grow Support

Growth Opportunities

Raising Awareness

How do we raise awareness for our program so we can grow support?

  1. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  2. Optimize Site – Help search engines and people searching find your website faster and easier.
The Google AdGrant is $10k of ad spend every month.
Set up the correct campaign to correctly utilize the Google AdGrant.

Building Trust

How do we build trust for our programs so we can increase support?

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Take a Problem > Solution approach to provide information to your community.
    2. Host virtual workshops.
Your success depends on how well you can communicate with your potential supporters.

Encouraging Visitors to Take Action

How do we get our potential supporters to take action: volunteer or donate?

  1. Start with “Subscribe” – Build a community of supporters who believe in what you do, so you can call on them when you’re ready.

Questions or Comments?