How To Recruit Board Members & Volunteers for Your Nonprofit

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: IW Empowerment

About IW Empowerment

What: Design flexible services to assist youth and young adults with disabilities (14-21 yrs old) to build self-confidence, assertiveness, workplace skills, advocacy, and forms completion.

Why: Young adults with disabilities deserve the opportunity to reach their fullest potential and don’t always have the right support to do so.

HowInformation and Assistance

  • Educational Information & Referrals
  • Resume Assistance
  • Life Skills Development
  • Much More!
Growth Goals
  • Top priorities for growth:
    • Recruit Board Members
    • Recruit Volunteers

Growth Opportunities

Raising Awareness

  1. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  2. Improve + Optimize Content to help you rank for more non-brand search terms.

You are ranking for less than 10 Google Search Terms (Keywords)
The Google AdGrant is $10k of ad spend every month.
Set up the correct campaign to correctly utilize the Google AdGrant.

Building Trust

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Expand your informational content to help your site visitors find the information they need 
  2. Improve Trust Builders
    1. Project success metrics
    2. Support from other organizations
    3. Case studies

Encouraging Visitors to Take Action

  1. Fixing You Donations Button will people to donate on your website.
  2. Need Volunteers? Or Board Members? Clearly state what type of help you are looking for with a dedicated Volunteer Opportunity page.

Questions or Comments?

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