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Ideas to Optimize Content for Nonprofit Growth

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: American SPCC

About American SPCC

What: Improve the lives of children through through education, awareness, and advocacy.

Why: Children need to grow up in a safe environment so they can thrive as adults. 4.3 million child abuse cases are reported annually.


  • Resources – providing a resources for those in need of assistance.
  • Education – the Happy Child Parenting app and Learning Center.
Growth Goals
  • Raise support and awareness

Growth Opportunities

Raising Awareness

  1. Optimize for Search Results so people can find you through search engines (organically)
    1. Prioritize keyword opportunities
    2. Optimize and repurpose; start with “almost there” content
  2. Organize & Optimise for Better Performance – Your Learning Center is a great source of information. A few adjustments of your organization can have a significant impact on your search results.

Building Trust

  1. Improve Trust Builders to showcase the effectiveness of your organization.
    1. Leadership Team – Add images
    2. Partners – Great!
    3. Success Statistics – Can be clearer
    4. Case Study / Testimonial – May have a considerable impact on visitor’s trust in you and enthusiasm for your efforts.
  2. Clearly State Your Programs so site visitors can easily understand the tangible efforts you make to help solve child abuse.

Encouraging Visitors to Take Action

  1. Update Donate page to be native (instead of leaving to a 3rd party website).

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