Make the $10k Google AdGrant Work for Your Nonprofit

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: Alaska Marine Conservation Council

About Alaska Marine Conservation Council

What: Support policy solutions that prioritize the long-term of Alaska’s coastal and marine ecosystems and the communities that rely on them.

Why: Alaskan communities rely on the marine ecosystem. Sustainable management is required for our communities to remain healthy.

HowEducation and Support:

  • Collaboration
  • Education
  • Representation
Growth Goals
  • Top priorities for growth:
    • Awareness
    • Supporters
    • Members
    • Donations

Growth Opportunities

Raising Awareness

How do we raise awareness for our program so we can grow support?

  1. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
The Google AdGrant is $10k of ad spend every month.
Set up the correct campaign to correctly utilize the Google AdGrant.

Building Trust

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Expand your informational content to help your site visitors find the information they need.
Your success depends on how well you can communicate with your potential supporters.

Encouraging Visitors to Take Action

How do we get our potential supporters to take action: volunteer or donate?

  1. Native Donations – Accept donations natively on your site.

Questions or Comments?

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