Raising Awareness & Support for Domestic Violence Nonprofit

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: Feet Clay

About Feet Clay

What: Helps survivors of domestic violence build a new life for themselves and their families. 

Why: Domestic violence survivors have few options for support and deserve help getting back on their feet and living they fulfilling life they deserve.

How:

  • Provide housing
  • “12 Steps to Healing” – classes that help tackle the emotional and physical trauma experienced
Growth Goals
  • Top priorities for growth:
    • Supporters
    • Awareness
    • Donations

Growth Opportunities

Raising Awareness

How do we raise awareness for our program so we can grow support?

  1. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  2. Improve + Optimize Content to help you rank for more non-brand search terms.

Raising Awareness with Adwords

The Google AdGrant is $10k of ad spend every month.
Set up the correct campaign to correctly utilize the Google AdGrant.

Building Trust

How do we build trust for our programs so we can increase support?

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
    1. Expand your informational content to help your site visitors find the information they need
Your success depends on how well you can communicate with your potential supporters.

Encouraging Visitors to Take Action

How do we get our potential supporters to take action: volunteer or donate?

  1. Donation Transparency – Explain how donations are used.

Questions or Comments?

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