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Tips for Growing E-Waste and Tech Education Nonprofit

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: Free Geek

About Free Geek

What: Reuse technology sustainably, provide digital access to all, and spread education through the use of and access to computers.

Why: Reduce e-waste and increase access to educational tools.


  • Accept Donations of electronics (mostly computers)
  • Refurbish Elections as needed to give them a new life
  • Provide Access to electronic resources for those who can not access them otherwise
Growth Goals
  • Grow partnerships with corporations to increase electronics donations.

Growth Opportunities

Raising Awareness

  • Optimize for Search Results so people can find you through search engines (organically)
    • Branded vs Non-branded Optimization
    • Provide relevant educational information
  • Unlock Google AdGrant – Access up to $10k every month of AdWords budget to help reach people in and around your community.

Building Trust

  • Integrate Trust Builders into your most important pages [Get Involved, Donate]. (Then make sure you have a clear and simple CTA for a logical and easy next step) 
    • Corporate Partners
    • Project success metrics
    • Support from other organizations
    • Testimonials (where relevant)
  • Build An Authority Foundation + Segment Flow and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.

More Info: What is an Authority Foundation?

Encouraging Visitors to Take Action

  • Clarify CTA for corporate partners: “Apply Now” 
  • Re-engage Interested Visitors via remarketing through email, with FB pixel, and Adwords pixel.

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