Website Tips: Growing Community Food Program Impact

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: The Stop

About The Stop

What: Increase access to healthy food in a manner that maintains dignity, builds health and community, and challenges inequality.

Why: Personal health / wellbeing, healthy community, and our food are all closely tied together.

How: Growing, sharing, and distributing good food (while challenging the systems that cause hunger and poverty)

  • Collaboration (e.g. Community Action Program)
  • Education & Community Events
  • Support (e.g. Community Gardens)
Growth Goals
  • Top priorities for growth: Grow visibility and site visits
    • Awareness
    • Supporters
    • Members
    • Donations

Growth Opportunities

Raising Awareness

How do we raise awareness for our program so we can grow support?

  1. Utilize Adwords – Ensure you are ranking for Branded terms and high-value Non-Branded terms.
  2. Optimize Site – Help search engines and people searching find your website faster and easier.

The Google AdGrant is $10k of ad spend every month.
Set up the correct campaign to correctly utilize the Google AdGrant.

Building Trust

How do we build trust for our programs so we can increase support?

  1. Build More Educational Content and use it to 1) help specific segments navigate your site, and 2) provide relevant and timely follow-up content via email and retargeting.
  2. Take a Problem > Solution approach to provide information to your community.
Your success depends on how well you can communicate with your potential supporters.

Encouraging Visitors to Take Action

How do we get our potential supporters to take action: volunteer or donate?

  1. Donation Transparency – Provide more information about how donations support your programs and the community.
  2. ExpandOur Impact” – Use these statistics to communicate your story and effectiveness.

Questions or Comments?

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