Follow these best practices to help your content rank higher in search engines.
Title Optimization Best Practices
- Search + Searcher Factor – Include your target keyword in title
- Prioritize Readability – Don’t sacrifice readability for keyword insertion
- Use Similar Keywords – It’s okay to use closely related words (when you can’t use the exact keyword)
Introduction Optimization Best Practices
- Keep it Natural & Readable – Engagement is a considerable factor for search engines
- Keyword Inclusion – Include 1st + 2nd keyword (or a close variant) at least 1 time
- Similar Keywords – It’s okay to use synonyms. Try for your priority keywords when possible
Headings Optimization Best Practices
- Keep it Natural & Readable – Engagement is a considerable factor for search engines
- Keyword Inclusion – Include keywords if they fit naturally
- Similar Keywords – It’s okay to use synonyms. Try for your priority keywords when possible
Body Optimization Best Practices
- Natural & Readable – Engagement is a considerable factor for search engines
- Keywords – Include keywords if they fit naturally
- Similar KW – This is a great time to add variety. After 3 placements of your primary keyword, synonyms are good option
Conclusion Optimization Tips
- Optimize your conclusion for the action you want your reader to take.
- You only need to worry about keywords in your conclusion if you have a short article that doesn’t already include 3 instances of your keyword in the body.
