Blog Post Optimization Best Practices

Follow these best practices to help your content rank higher in search engines.

Title Optimization Best Practices

  • Search + Searcher Factor – Include your target keyword in title
  • Prioritize Readability – Don’t sacrifice readability for keyword insertion
  • Use Similar Keywords – It’s okay to use closely related words (when you can’t use the exact keyword)

Introduction Optimization Best Practices

  • Keep it Natural & Readable – Engagement is a considerable factor for search engines
  • Keyword Inclusion – Include 1st + 2nd keyword (or a close variant) at least 1 time
  • Similar Keywords – It’s okay to use synonyms. Try for your priority keywords when possible

Headings Optimization Best Practices

  • Keep it Natural & Readable – Engagement is a considerable factor for search engines
  • Keyword Inclusion – Include keywords if they fit naturally
  • Similar Keywords – It’s okay to use synonyms. Try for your priority keywords when possible

Body Optimization Best Practices

  • Natural & Readable – Engagement is a considerable factor for search engines
  • Keywords – Include keywords if they fit naturally
  • Similar KW – This is a great time to add variety. After 3 placements of your primary keyword, synonyms are good option

Conclusion Optimization Tips

  • Optimize your conclusion for the action you want your reader to take.
  • You only need to worry about keywords in your conclusion if you have a short article that doesn’t already include 3 instances of your keyword in the body.

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