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Keyword Research

Strengthen your digital campaigns with proper keyword research

Keywords play a critical role in your ability to reach and communicate with your target market.

Part 1: Finding Relevant Keywords

To be successful, you need to vet all of the possible keywords that each of your segments is searching.

Explore all topics that are in the intersection of your organization and your target segment.

You should come out of your research with a list of up to hundreds of keywords (depending on your topic area and the search demand related to it).

Part 2: Prioritizing Your Keyword List

Not all keywords are created equal.

Prioritize your keywords based on:

  • Their relevance to your segment + solution
  • How much they represent a qualified supporter
  • Their search demand, represented by the search volume metric (avg. searches of that phrase each month)

Each keyword should have a priority score.

It should be clear to you that some keywords are more valuable than others. You’ll use all of your keywords within your marketing efforts, but focusing on the high priority keywords first will get you results fastest.

Keyword research executed properly will support several channels and marketing efforts:

  • Organic Search (SEO)
  • Paid Search (PPC)
  • Content Creation
  • Website Copy
  • Email Outreach
  • Social Media Marketing
  • And much more…

Have questions about keyword research?

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