To make the most of your time and budget, conduct an economic analysis of your pages and keywords.
- Understand which web pages are most important to your cause
- Know which keywords are most valuable to you
- Map your valuable keywords to your most important pages
Note: Don’t try to optimize for too many keywords.
Identify the most important topic of each page and optimize for only the most relevant keywords.
Case Study: Selecting and Optimizing for The Right Keywords
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