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SEO for Nonprofits: How Page Optimizations Change Keyword Rankings

To make the most of your time and budget, conduct an economic analysis of your pages and keywords.

Key Considerations:

  • Understand which web pages are most important to your cause
  • Know which keywords are most valuable to you
  • Map your valuable keywords to your most important pages

Note: Don’t try to optimize for too many keywords.

Identify the most important topic of each page and optimize for only the most relevant keywords.

Case Study: Selecting and Optimizing for The Right Keywords

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