What are channels?

Channels are a way of measuring how people reach your website. Understanding how people reach your website can help you improve the way you reach people and raise awareness for your business or organization.

Here are the most common channels you will see in Google Analytics and progress reports:

Organic Search – Website visitors who found your site through a search engine. Note: This only includes visitors who came to your site by clicking on an organic result (not an advertisement).

Paid Search – Website visitors who reached your site after clicking on a pay-per-click advertisement within a search engine or one of its network partners. This will primarily be through Google Ads for most websites.

Direct – Website visitors who came directly to your website by typing in your URL in their browser or following a bookmark.

Referral – Website visitors who reached your site by following a link on another website.

Social – Website visitors who came to your site from a social media website such as Facebook or Twitter.

Email – Website visitors who came to your site from an email.

Other – Website visitors who do not fit into any of the pre-defined categories.

Viewing Channels Data from Google Analytics

Share the wealth...
David E
David E

My SEO Journey: mentee >> freelancer >> top rated on Upwork >> agency owner... I've come a long way over the last 10 years. This blog covers everything I wish I knew when I was younger. Enjoy!

Still have questions?

Send 'em on in! 👋

We read and reply to all inquiries (unless you’re a spam bot!). Have a great day!

Recent Blog Post
See Case Study
Google - From The Past To The Future

The New Rules for Page Optimization

Search engines have changed the way they select the top results, but most SEO’s are still “optimizing” for the...
Read More
See Case Study
Overview - Diagram of SEO

SEO in 2023 & Beyond: How To Properly Utilize Search

Don't get sucked into investing in meaningless SEO tactics. This Modern SEO Diagram will help you distinguish between high...
Read More
See Case Study
Growth via Content

“SEO Content” is Dead – Here’s Your Guide To Content That Actually Works

If you're creating content for search engines in 2023 you're wasting time and money. Learn how to align your...
Read More

Leave a Reply