Growth Evaluation – Light Website Audit: Rehema for Kids

This audit provides actionable tips and takeaways to:

  • Grow awareness for your cause
  • Build trust with your website visitors
  • Increase your donations and volunteer applications

Website Review Summary

Quick Notes

More Info: Growing Your Online Authority

Visit Nonprofit: Rehema for Kids

About Rehema for Kids

What: Rescue and provide new life to abused and abandoned children in Kenya.

Why: “we are called to rescue and give new life to children we serve, because we, ourselves have been rescued, saved and adopted into the family of God”

How

  • Raising Awareness for projects and programs that benefit abused and abandoned children
  • Raising Funds for projects and programs that benefit abused and abandoned children
Growth Goals

Increase awareness and grow donations.

Growth Opportunities

Raising Awareness

  • Optimize for Search Results so people can find you through search engines
  • Build An Authority Foundation to close the education gap, that provides information to potential supporters about the problem in Kenya and how they can be part of the solution. 

Building Trust

  • Build An Authority Foundation and use it to 1) help specific segments navigate your site, and 2) use it to support your other digital channels, like social media, email, and retargeting.
  • Integrate Trust Builders into your website to show the work your organization has done. (Then make sure you have a clear and simple CTA for a logical and easy next step) 

More Info: What is an Authority Foundation?

Encouraging Visitors to Take Action

  • Simplify Your Donation form to make it easier to complete. 
  • Re-engage Interested Visitors via remarketing through email, with FB pixel, and Adwords pixel.

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