Google Analytics – Evaluating Channel Performance
In this intro to Google Analytics video we explain how to evaluate where your website visitors are coming from. Which channels are performing the best? Which channels are driving the most visitors? Which channels are driving the most conversions? Next: Evaluating Webpage Performance (Organic Search)
Google Analytics – Getting Started
Learn how to navigate Google Analytics and where to focus. Find useful data in 2 minutes by knowing where to look. Next: How To Evaluate Channels
Scorecard: A Framework for Evaluating Marketing Spend
Comparing marketing campaigns and channels can be simple and straight-forward if you have the right framework. When your board or management team asks you… What is our best marketing channel? How is our website performing? You should have a simple report that gives them a clear explanation. This example scorecard shows top marketing channels and […]
Focus On The Channels That Will Get Results
Your job is to get the best result possible for your organization’s investment. Results may include: Raising Funds Growing Members / Supporters Growing Email List Raising Awareness How confident are you that you’re using your budget effectively? Questions Answered Today: What are my options for spending marketing budget? How do I decide which channels to […]
Refresher: The Top 4 Digital Channels
Each channel has its strengths and weaknesses. Here are the core 4 channels and the main considerations for each. Paid Search The two most common paid search platforms are Google Adwords and Facebook Ads. They are popular because they work. Strength – Fast results and clear outcomes (it’s relatively easy to evaluate your spend vs […]
Content Marketing for Nonprofits – How To Get Agency Results for a Fraction of The Price
If you know you need to improve your content marketing, but you feel constrained by budget… Consider this strategy to get the same results for a fraction of the price. The key to getting agency-level marketing results on a reasonable budget, is in understanding the basics about how successful content strategies work and how agencies […]
The Purpose of Your Website
Why does my website REALLY exist? Seriously… Subscribe for Free Tips For: Impact Entrepreneurs Why does your website exist? If your organization (freelancer, small business, corporation, non-profit) exists to solve a specific problem for a specific person… Then, what role does your website play in this journey? Your website exists to help someone else solve […]
How To Overcome Your Fear of Fixing Your Website
Why do we resist change even when we know it is what we need? If you have the feeling your website is not performing at its best… this short post can help you clarify and overcome this common challenge. The most common website challenges for cause-driven businesses: Our competitors are outperforming us We don’t know […]
6 Signals Your Website May Be Sending To Prospects
Your website doesn’t just represent you business. It represents HOW you do business and WHAT you stand for. Your website directly and subliminally sends signals to your prospects, partners, and anyone else who finds you on the web about what type of business you are and what it’s like to work with you. What is […]
DGridEnergy – Homepage Audit & Recommendations
Why Your Homepage is Important The main purpose of a homepage is to: Clarify Benefit to Visitors Who is your product or service for? What does it do and how can it help them? Establish Trust Point The Way Having a strong homepage builds trust with visitors and helps you turn a curious visitor into […]
