Link Building via Guest Blogs
Problem: We Need Real Links from Relevant Websites If your competitors have more backlinks with higher quality, their website will rank higher than yours in the search results. Backlinks built to a specific webpage can make a BIG difference in keyword rankings. Our Strategy: Niche Blogger Outreach We reached out to blogs in our niche, […]
Content Strategy
Problem: We Don’t Know What To Write Creating blog content without an effective strategy is a waste of resources. We only write content that plays a specific role in reaching and building trust with our target audience. Our Strategy: Methodical Research and Planning Topic Research – We find out what our target audience is searching […]
“Blog” Content Creation
Problem: The Blog Content We Write Isn’t Performing Most companies blog. Some have a cohesive strategy. Few create the right content that supports their growth goals. Our Strategy: Create The RIGHT Content for Our Target Audience We methodically research our content to make sure we create a resource that’s helpful to our target audience AND […]
Company Profile Blog Post
In addition to keeping our client’s blog current, we publish on other blogs in your niche to raise awareness for your brand.
Why We Do What We Do
I believe everyone has a contribution to make in our effort to right spaceship earth. If we don’t make a group effort, we’re headed toward the worst forecasts science has to offer. But, are we all equally responsible for changing the trajectory of our environmental stewardship? Before we answer this question, we need to get […]
What The iOS 14.5 Apple Update Means for Nonprofit Marketers
Apple’s latest update (iOS 14.5 iPhone) makes it easier for iPhone owners to control data collection which will indirectly make it harder for nonprofit marketers to reach donors on certain platforms. This update is the most prominent step toward data privacy for the end user. It’s an important milestone for privacy rights but also requires […]
3 Reasons Why Large Environmental Nonprofits Need To Check Their SEO (NOW)
Medium to large sized environmental nonprofits are more at risk than most when it comes to search engine optimization. Taking action to uncover blind spots doesn’t take long. You just need to know what to look for and how to execute. In this article I’ll explain: Why your nonprofit may be at risk of poor […]
What are channels?
Channels are a way of measuring how people reach your website. Understanding how people reach your website can help you improve the way you reach people and raise awareness for your business or organization. Here are the most common channels you will see in Google Analytics and progress reports: Organic Search – Website visitors who […]
What is a marketing foundation?
Our Marketing Foundation Our marketing foundation enables us to be effective as a team across multiple channels. This research and documentation process helps us: Focus – Ensure we know your growth goals and everything we do supports them. Clarify – Learn who our target audience is and how to reach them. Measure – Make sure […]
Orientation: Progress Reports
Introduction: How To Read Reports Month 1: What To Expect Our effort in month one is focused on research and foundation setup. Our main activities include: Project & Focus Segment Briefs Competitor Research Keyword Research Attribution Tracking & Reporting Setup For more details on these activities see: What is a marketing foundation? Overview of Progress […]
