Channels are a way of measuring how people reach your website. Understanding how people reach your website can help you improve the way you reach people and raise awareness for your business or organization. Here are the most common channels you will see in Google… Read More »What are channels?
Our Marketing Foundation Our marketing foundation enables us to be effective as a team across multiple channels. This research and documentation process helps us: Focus – Ensure we know your growth goals and everything we do supports them. Clarify – Learn who our target audience… Read More »What is a marketing foundation?
Introduction: How To Read Reports Month 1: What To Expect Our effort in month one is focused on research and foundation setup. Our main activities include: Project & Focus Segment Briefs Competitor Research Keyword Research Attribution Tracking & Reporting Setup For more details on these… Read More »Orientation: Progress Reports