Google’s March 2023 Broad Core Updates: How to Recover When Hit by the Latest Update
Six months after the last broad core update, Google announced on Twitter the rollout of the latest broad core update this March 2023. The update rollout lasted 13 days and was completed on March 28, 2023. Google updated its ranking release history page on the day of completion, which shows the rollout was released. However, […]
Google’s February 2023 Product Reviews Update: What To Expect
Google released the latest product reviews update on February 21, 2023. This latest product reviews update expands previous updates from English to apply to several more languages. Languages included in the update: Spanish German French Italian Vietnamese Indonesian Russian Dutch Portuguese Polish Rollout Duration The update was announced in a Google tweet, and the rollout […]
Google’s December 2022 Link Spam Update: What You Need To Know
On December 14, 2022, Google released the latest link spam update. In this update, sites lost search ranking credits that resulted from unnatural or spammy links. This update impacted site rankings across a variety of site types. The update also extended to all languages. In this update, Google used SpamBrain, its AI-based spam-prevention system, for […]
History of Google Algorithm Updates
What is a Google algorithm? Google algorithms are a set of rules that Google uses to rank web pages in search results. Google uses algorithms and other ranking factors to determine web page rankings according to the quality and relevance of content. How often does Google update its algorithms? In its early years, Google only […]
Searching for The SEO Unicorn
How to find big wins instead of tiny incremental gains Problem: It’s nearly impossible to outrank established websites within my niche. We make tiny gains with our efforts but it isn’t enough. Solution: Try the VC approach to SEO, thus giving yourself a chance to own search in the next big market within your niche. […]
Blog Post Optimization Best Practices
Follow these best practices to help your content rank higher in search engines. Title Optimization Best Practices Search + Searcher Factor – Include your target keyword in title Prioritize Readability – Don’t sacrifice readability for keyword insertion Use Similar Keywords – It’s okay to use closely related words (when you can’t use the exact keyword) […]
Keyword Research
Strengthen your digital campaigns with proper keyword research Keywords play a critical role in your ability to reach and communicate with your target market. Part 1: Finding Relevant Keywords To be successful, you need to vet all of the possible keywords that each of your segments is searching. Explore all topics that are in the […]
Segment Brief + Journey
How to accelerate growth with focus and clarity for your marketing The foundation of a winning digital marketing strategy is clarity on who you are trying to reach and how you communicate with them. In this guide you will learn about the two fundamental parts of your marketing foundation: Part 1: Defining Your Market Segments […]
Submitting Your Sitemap to Google Webmaster Tools (Google Search Console)
Here is a short video showing how to submit your sitemap to Google Webmaster Tools (GWT). If you need help setting up your GWT or navigating GWT, start here: How To: Register with GWT How To: Navigate GWT (Dashboard Overview) Questions? Ask Me Here
Google Webmaster Tools: Getting Started – Dashboard Overview
Have you setup your website on Google Webmaster Tools (Google Search Console)? If Not: Learn how to register your site with GWT If Yes… Here is a quick introduction to navigating the GWT dashboard.
