3 Reasons Why Large Environmental Nonprofits Need To Check Their SEO (NOW)
Medium to large sized environmental nonprofits are more at risk than most when it comes to search engine optimization. Taking action to uncover blind spots doesn’t take long. You just need to know what to look for and how to execute. In this article I’ll explain: Why your nonprofit may be at risk of poor […]
Website Analytics for Nonprofits: 5 Metrics That Will Help You Build Success
How do you know if your nonprofit’s website is underperforming, and how can you find ways to improve it? Your nonprofit’s website plays a key part in raising support and awareness for your cause, and in driving donations. Websites are also becoming much more important as more people move to digital communication. There are several […]
What are channels?
Channels are a way of measuring how people reach your website. Understanding how people reach your website can help you improve the way you reach people and raise awareness for your business or organization. Here are the most common channels you will see in Google Analytics and progress reports: Organic Search – Website visitors who […]
What is a marketing foundation?
Our Marketing Foundation Our marketing foundation enables us to be effective as a team across multiple channels. This research and documentation process helps us: Focus – Ensure we know your growth goals and everything we do supports them. Clarify – Learn who our target audience is and how to reach them. Measure – Make sure […]
Orientation: Progress Reports
Introduction: How To Read Reports Month 1: What To Expect Our effort in month one is focused on research and foundation setup. Our main activities include: Project & Focus Segment Briefs Competitor Research Keyword Research Attribution Tracking & Reporting Setup For more details on these activities see: What is a marketing foundation? Overview of Progress […]
SEO for Nonprofits: How Page Optimizations Change Keyword Rankings
To make the most of your time and budget, conduct an economic analysis of your pages and keywords. Key Considerations: Understand which web pages are most important to your cause Know which keywords are most valuable to you Map your valuable keywords to your most important pages Note: Don’t try to optimize for too many […]
Digital First Comm for Environmental Nonprofits: 5 Ways To Excel in The Post-COVID World
If you’re responsible for raising awareness and generating donations, the future of your organization is in your hands. COVID accelerated big changes that are disrupting how we market and destabilizing our organizations… but, they also pose a tremendous growth opportunity for those who can adapt. If your marketing and communications haven’t fully adapted, your organization […]
Overlooked Fundamentals That Are Eating Your Budget
3 Digital Marketing Fundamentals That Will Save You Budget & Time We limit our growth potential when we deprive ourselves of the fundamental tools that make marketing work. More importantly, it is a disservice to our organization and the people we seek to help, when we do not adhere to the principles of responsible marketing. […]
Google Ad Grant Activation Guide
Your Step by Step Guide (2021) Required: Before you can activate the $10k per month Google Ad Grant for your nonprofit, you need to have an active Google for Nonprofits account. If you don’t have an active Google for Nonprofits account follow our step by step guide: How To: Activate Your Google for Nonprofits Account […]
How To Apply for Google Ad Grant
Your Step by Step Guide (2021) This guide will walk you through the entire process, from start to finish, of activating the $10k per month Google Ad Grant for your nonprofit. Easiest Guide Online – The only thing easier than following this guide, is having someone activate the Ad Grant for you. Want a pro […]
