What is a marketing foundation?
Our Marketing Foundation Our marketing foundation enables us to be effective as a team across multiple channels. This research and documentation process helps us: Focus – Ensure we know your growth goals and everything we do supports them. Clarify – Learn who our target audience is and how to reach them. Measure – Make sure […]
Orientation: Progress Reports
Introduction: How To Read Reports Month 1: What To Expect Our effort in month one is focused on research and foundation setup. Our main activities include: Project & Focus Segment Briefs Competitor Research Keyword Research Attribution Tracking & Reporting Setup For more details on these activities see: What is a marketing foundation? Overview of Progress […]
SEO for Nonprofits: How Page Optimizations Change Keyword Rankings
To make the most of your time and budget, conduct an economic analysis of your pages and keywords. Key Considerations: Understand which web pages are most important to your cause Know which keywords are most valuable to you Map your valuable keywords to your most important pages Note: Don’t try to optimize for too many […]
Digital First Comm for Environmental Nonprofits: 5 Ways To Excel in The Post-COVID World
If you’re responsible for raising awareness and generating donations, the future of your organization is in your hands. COVID accelerated big changes that are disrupting how we market and destabilizing our organizations… but, they also pose a tremendous growth opportunity for those who can adapt. If your marketing and communications haven’t fully adapted, your organization […]
Overlooked Fundamentals That Are Eating Your Budget
3 Digital Marketing Fundamentals That Will Save You Budget & Time We limit our growth potential when we deprive ourselves of the fundamental tools that make marketing work. More importantly, it is a disservice to our organization and the people we seek to help, when we do not adhere to the principles of responsible marketing. […]
Google Ad Grant Activation Guide
Your Step by Step Guide (2021) Required: Before you can activate the $10k per month Google Ad Grant for your nonprofit, you need to have an active Google for Nonprofits account. If you don’t have an active Google for Nonprofits account follow our step by step guide: How To: Activate Your Google for Nonprofits Account […]
How To Apply for Google Ad Grant
Your Step by Step Guide (2021) This guide will walk you through the entire process, from start to finish, of activating the $10k per month Google Ad Grant for your nonprofit. Easiest Guide Online – The only thing easier than following this guide, is having someone activate the Ad Grant for you. Want a pro […]
How To Become An Online Authority On Environmental Topics
This audit provides actionable tips and takeaways to: Grow awareness for your cause Build trust with your website visitors Increase your donations and volunteer applications Website Review Summary Quick Notes More Info: Growing Your Online Authority Visit Nonprofit: As You Sow About As You Sow What: Shareholder Advocacy – harness shareholder power to create lasting […]
Website Tips: Growing Community Food Program Impact
This audit provides actionable tips and takeaways to: Grow awareness for your cause Build trust with your website visitors Increase your donations and volunteer applications Website Review Summary Quick Notes More Info: Growing Your Online Authority Visit Nonprofit: The Stop About The Stop What: Increase access to healthy food in a manner that maintains dignity, […]
How To Raise More Awareness for Community Workshop
This audit provides actionable tips and takeaways to: Grow awareness for your cause Build trust with your website visitors Increase your donations and volunteer applications Website Review Summary Quick Notes More Info: Growing Your Online Authority Visit Nonprofit: LaunchSpace-Orange About LaunchSpace-Orange What: Community Workshop Why: It allows for community growth, through relationship-building, training, and economic […]
