How To Apply for Google Ad Grant
Your Step by Step Guide (2021) This guide will walk you through the entire process, from start to finish, of activating the $10k per month Google Ad Grant for your nonprofit. Easiest Guide Online – The only thing easier than following this guide, is having someone activate the Ad Grant for you. Want a pro […]
What is The Google AdGrant for Nonprofits?
The Google ad grant for nonprofits is a grant which provides qualifying nonprofits with $10,000 per month of ad spend on the Google ad words platform. Part 1: What is The Google AdGrant In this short video session we walk through the most important things you need to know about the $10,000 per month Google […]
How To Provide Access To Adwords Account
This step-by-step guide will show you how to add someone to your Google Adwords account and select the appropriate level of permissions. Step 1: Login To Adwords Step 2: Navigate To Tools & Settings Step 3: Navigate To Access & Security Step 4: Select The “+” To Add New User Step 5-7: Enter The Email, […]
How To: Add User To Your Google Analytics Account
This guide will take you step by step through the process of adding a new user to your Google Analytics account. Step 1: Login To Google Analytics analytics.google.com Step 2: Navigate To The Admin Section Step 3: Navigate to “Account User Management” Note: Make sure you are on the account for the website you want […]
Blog Post Optimization Best Practices
Follow these best practices to help your content rank higher in search engines. Title Optimization Best Practices Search + Searcher Factor – Include your target keyword in title Prioritize Readability – Don’t sacrifice readability for keyword insertion Use Similar Keywords – It’s okay to use closely related words (when you can’t use the exact keyword) […]
Keyword Research
Strengthen your digital campaigns with proper keyword research Keywords play a critical role in your ability to reach and communicate with your target market. Part 1: Finding Relevant Keywords To be successful, you need to vet all of the possible keywords that each of your segments is searching. Explore all topics that are in the […]
Segment Brief + Journey
How to accelerate growth with focus and clarity for your marketing The foundation of a winning digital marketing strategy is clarity on who you are trying to reach and how you communicate with them. In this guide you will learn about the two fundamental parts of your marketing foundation: Part 1: Defining Your Market Segments […]
How To Manage Multiple Projects Effectively
This is Part 3 of a three part series on recruiting and managing volunteers so you can move up to the next level of nonprofit effectiveness and grow the impact of your organization. Part 1: Volunteer Recruitment Part 2: Volunteer Management Part 3: Project Management (You Are Here) Overwhelm is a symptom of being unorganized […]
How To Streamline Volunteer Management
This is Part 2 of a three part series on recruiting and managing volunteers so you can move up to the next level of nonprofit effectiveness and grow the impact of your organization. Part 1: Volunteer Recruitment Part 2: Volunteer Management (You Are Here) Part 3: Project Management How To Manage A Large Number of […]
How To Automate Volunteer Recruitment
What came first? The chicken or the egg? Why is this relevant to how we grow our nonprofit? As a core member of a small nonprofit with big dreams of helping others, it didn’t take me long to figure out what would hold us back: Realization 1: We are limited by the number of volunteers […]
